As the second noodle shop, most of Battersea’s menu designs were directly adapted from the existing designs of Shoreditch. But with a new restaurant comes new guests - and we wanted to make sure the children had some choices too.

We presented two routes for the children’s menu - a playful tiled version (a nod to both the tiles of BPS and the pixel art we often use), with a pixel art activity on the back, and a simple version with minimal graphics. The second route - originally without an activity sheet on the back, was developed to include a food measurement guide with illustrations, referencing old BAO menus at Soho and Fitz. This route later moved into the ideas graveyard, but the food measuring guide lives on - as a serving tray paper, for children only.